Articles and media by and about
Patrick Diogenia
Media & Publications
A curated collection of announcements, external publications, expert commentary, and earlier writing on marketing strategy, customer experience, organizational behavior, leadership, and applied research.
Recent research and writing distributed through press-release services. These items are labeled accordingly to distinguish announcements from independent editorial coverage.
A new leadership framework examines what happens when an adaptive strength persists after circumstances have changed, alongside an experimental assessment now in development.
Read releaseA literature-based guide and interactive selector translate customer-segmentation research into practical model choices for marketing, product, and customer-experience leaders.
Read releaseA working paper and practitioner guide examine why NPS became durable despite sustained debate over validity, scoring, survey design, and incentive effects.
Read releaseSelected articles published or republished by external publications, along with research-informed commentary published on external platforms.
A republished essay examining Disney's use of sponsorship as both a financing mechanism and a model for the broader commercialization of attractions, events, and public spaces.
Read publicationA practical guide to using events as marketing tools, including audience fit, planning, logistics, publicity, execution, and post-event evaluation.
Read publicationAnswers connecting research and professional practice across customer loyalty, Net Promoter Score, segmentation, leadership, organizational behavior, small business, and applied management questions.
Browse Quora answersSelected essays from an earlier period of writing on marketing, labor, pricing, brands, and corporate communication.
An examination of paid leave through productivity, workforce costs, brand perception, and consumer behavior.
A look at pricing fairness and the reputational consequences of how firms respond to unusual market conditions.
A continuation of an earlier analysis of Disney's use of sponsorship, corporate partnerships, and branded experiences.
A case study in policy inconsistency, customer trust, corporate communication, and the challenge of scaling a disruptive business model.
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