I am a marketing and growth executive and currently serve as Lead Director, Behavior Change Marketing at CVS Health. My work applies marketing, consumer insight, analytics, and creative strategy to help members make healthier and more efficient healthcare decisions.

Over more than two decades, I have led growth, loyalty, lifecycle marketing, customer experience, segmentation, brand, marketing technology, and enterprise transformation across Fortune 500, consulting, entrepreneurial, and public-sector environments. I have built capabilities from the ground up, shaped investment decisions across portfolios exceeding $40 million, and led cross-functional teams through consequential initiatives where the strategy, structure, or path forward had not yet been defined. My focus is on turning insight and ambition into clear choices, operating discipline, and measurable performance.

Alongside my executive work, I study how consumer behavior, leadership, organizational dynamics, measurement, and technology shape strategic decisions. I hold dual MBAs from Indiana University’s Kelley School of Business and Alliance Manchester Business School, a summa cum laude degree from the University of Pennsylvania, and am pursuing graduate work in organizational communication and applied AI and machine learning.

My work is grounded in a simple idea: better business decisions begin with a better understanding of people.