I am a marketing and growth executive with more than two decades of experience setting strategy, building capabilities, and leading transformation across Fortune 500, consulting, entrepreneurial, and public-sector environments. My work brings customer insight, brand strategy, and commercial execution together to identify where an organization should compete, determine which opportunities merit investment, and turn those choices into measurable growth.

My experience spans loyalty, lifecycle marketing, demand generation, customer experience, segmentation, brand positioning, and enterprise transformation. I have built marketing capabilities from the ground up, shaped investment decisions across portfolios exceeding $40 million, and led cross-functional teams through consequential initiatives where the path forward was not yet defined. Whether developing a new growth model or strengthening an established organization, I focus on creating the priorities, operating structures, and accountability required to move from ambition to execution.

Alongside my professional work, I study how leadership, organizational behavior, and data shape strategic decisions. I hold dual MBAs from Indiana University’s Kelley School of Business and Alliance Manchester Business School, a summa cum laude degree from the University of Pennsylvania, and am pursuing graduate work in organizational communication and applied AI and machine learning.

I believe strategy earns its value through the choices it clarifies, the organization it mobilizes, and the results it produces.