Riding the S-Curve: Uber, Disruption, and the Diffusion of Innovation

by Patrick Diogenia

Applied Rogers’ Diffusion of Innovations framework to Super Pumped (Mike Isaac) and related materials to analyze how Uber scaled from a premium black-car service into a global transportation platform. The project examines how convenience, network effects, aggressive change agency, and institutional resistance shaped Uber’s rapid adoption and public backlash.