Author name: Patrick Diogenia
Patrick Diogenia is a marketing, loyalty, and customer-strategy leader with more than 20 years of experience translating data into practical business decisions. He holds MBA degrees from Indiana University’s Kelley School of Business and Alliance Manchester Business School and is pursuing graduate study in communication. His interests include customer behavior, organizational decision-making, leadership, employee selection, and the experiences of small proprietors, family businesses, and franchisees.
